Beth Davis had just published her book, A Glimmer of Hope, and thought about creative ways to market it. She drove to work about 30-miles in each direction along streets and freeways filled with cars, so Beth bought some magnetic signs to attach to her car. They can be purchased at office supply stores in various sizes with customized text. Beth chose the title of her book and her website.
She says she noticed an increase in the number of books purchased during the weeks she attached the signs to her car.